I was a film jury judge in 1994, the president of the whole deal in 2002, and the head of the titanium jury in 2006. Cannes was a wonderful place to see work you were jealous of, from all over the world. But even more than the work were the friends and contacts you made. They were people who were doing what you do, but at an even higher level in many cases, in other languages and with the exotic force of their cultures. You could go home and tell people about the things you saw here, and their jaws would drop. They could sense your enthusiasm.
Don E. Schultz is Professor of IMC, Northwestern University, Evanston, IL. He is also president of the global marketing consultancy Agora, Inc Schultz is Editor, Journal of Direct Marketing, Director of the Promotion Marketing Association of America, and the first recipient of the Direct Marketing Educator of the Year Award, presented by the Direct Marketing Educational Foundation. This text provides the fundamentals of formulating and implementing comprehensive and contemporary communications campaigns. Topics include consumer research methods, media planning, and measuring campaign effectiveness. The book can give ideas on how past ads were planned unlike the new planning strategies in Advertising and promotion. This book could be outdated for some researches who are dealing with advertising planning.