An emic view of culture is ultimately a perspective focus on the intrinsic cultural distinctions that are meaningful to the members of a given society. This is often considered to be an 'insider’s' perspective. While this perspective stems from the concept of immersion in a specific culture; the emic participant is not always a member of that culture or society. Studies done from an emic perspective often include more detailed and culturally rich information than studies done from an etic point of view. Because the observer places themselves within the culture of intended study, they are able to go further in-depth on the details of practices and beliefs of a society that may otherwise have been ignored. However, the emic perspective has its downfalls. Studies done from an emic perspective can create bias on the part of the participant, especially if said individual is a member of the culture they are studying, thereby failing to keep in mind how their practices are perceived by others and possibly causing valuable information to be left out. The emic perspective serves the purpose of providing descriptive in-depth reports about how insiders of a culture understand their rituals, beliefs, and traditions.
Cultural materialism is a scientific research strategy and as such utilizes the scientific method . Other important principles include operational definitions , Karl Popper 's falsifiability , Thomas Kuhn 's paradigms , and the positivism first proposed by Auguste Comte and popularized by the Vienna Circle . The primary question that arises in applying the techniques of science to understand the differences and similarities between cultures is how the research strategy "treats the relationship between what people say and think as subjects and what they say and think and do as objects of scientific inquiry".  In response to this cultural materialism makes a distinction between behavioral events and ideas, values, and other mental events.