Workforce diversity is the complex of differences and similarities between the employees of different gender, religious views, sexual orientation, ethnicity, physical abilities, etc. The main idea of workforce diversity is to make the working staff different in order to provide the people who belong to ethnic minorities, different sexual orientation, who belong to different culture, etc with the opportunity to work in the same way and in the same conditions as the absolute majority of employees. It is quite natural that people who have physical disabilities, who belong to another ethnic background and have different religious views, are often limited in their opportunities to find a good job and to work in the same way as the rest of people. In the modern time of globalization and increase of the respect of the human rights it is immoral to limit people in the choice of career just because they are different. Continue reading →
Marketing has changed since the onset of Technology and dot com syndrome and the whole concept has been revised. The conventional methods of marketing though existent now occupy a much less importance in relative terms and are continuously losing out to the new concepts and Information Technology related campaigns. And hence the role of an effective Marketing Officer is now in the phase of redefinition. A balance needs to be maintained between using the conventional tools and to look for new upcoming technologies; some of which are defined as heavens for the marketing campaigns; since these now provide access to a wide consumer base with a very low costs.