In the start of the Stickiness Factor chapter, Gladwell starts by mentioning the television show Sesame Street. He then ties in the previous chapter's example of Paul Revere's ride, to explain how he was a connector, and how his information "stuck" enough so that the colonists would take action. This is an example of how thoroughly Gladwell reiterates examples and notions in his book, by coming back to previous ones and programming them into the reader's memory. Back to Sesame Street, this was a great example of how the stickiness factor can become subtly changed or switched, so that it is not sticky anymore. Daniel Anderson, a valid resource from the University of Massachusetts, noticed that when preschoolers were watching TV, they were not actually sitting and staring at the screen. Instead, shorter glances were more common than longer ones. The preschoolers engaged in other various activities while also watching the show (Anderson, 2000). The Consumer Behavior book uses the term perceptual filters, which are "a factor that determines how much exposure to a particular stimulus a person accepts" (Solomon, 2010, p76). This seems to coincide with how much Sesame Street a preschooler will watch while using perceptual selection to filter out the uninteresting parts. Researchers brought two groups of five-year olds into a room, one with toys and one without, and let them watch a sesame street show. Naturally, the kids in the toy room played with the toys while watching the show, and when questioned about it later those children's TV attentive scores were exactly the same as the others. In an article by Lauchlan
An example put forth by Rogers in Diffusion of Innovations was that of the fax machine , which had been around for almost 150 years before it became popular and widely used. It had existed in various forms and for various uses, but with more advancements in the technology of faxes, including the use of existing phone lines to transmit information, coupled with falling prices in both machines and cost per fax, the fax machine reached a critical mass in 1987, when "Americans began to assume that 'everybody else' had a fax machine". 
In comparison to the Putin regime’s major abuses of power and suppression of the opposition, the story of the cranes and my firing does not deserve a mention. All that happened as a result of the hang-gliding trip (from what I know) was that two or three of the cranes were badly injured for the sake of the president’s publicity stunt, and I lost my job. But I also lost a bit of my soul and the sense of moral agency I had earned over decades of acting like my best journalist self. When Putin offered me my job back after the trip, I hesitated to say no: I loved that job, and I thought I could still edit a good magazine and keep some fine journalists employed. I didn’t want to imagine what would happen the next time I was asked to cover a Putin photo op or a fake story produced by his Geographic Society, which siphoned money off like every other part his mafia state. Fortunately for me, my closest friend said, “Have you lost your mind?,” by which she meant my sense of right and wrong.