New applicants should exercise discretion when responding to this prompt, as providing an optional essay creates extra work for the admissions reader. This will be a good place to address extenuating circumstances that have influenced one’s academic or professional history, to address weaknesses in one’s application, or to explain an unusual choice of recommender. The wording of this question is open enough that applicants may also choose to discuss an element of their background that is not reflected in their other materials (including data forms and résumé), though they will need to demonstrate sound judgment in doing so – . the nature of the content should be such that it makes a material difference to one’s application – and should summarize the information as concisely as possible.
Established in 1964, Lancaster University is a public research university that is among the top 10 universities in the UK. It is located in Lancaster, Lancashire, England. It is a member of the N8 research universities. Lancaster students have a strong student life that is buoyed by the city itself. Student activities are often intertwined with this historic city, which is nationally known for its arts scene. Over 600 companies and organizations are involved with the arts in some way or another, so there’s always a live theatre or music show on in town. The city also hosts an annual festival known as “Light Up Lancaster” every November, and many students look forward to it as part of a homecoming to the school.
An example: when we screwed up an order we sent an apology and gift box to customers. We included some minor product stuff and a $25 AMEX gift certificate. The total cost was about $30 per box and we sent about 100 a month. Of course we worked on minimizing the need to send them, cleaning up the problems, but our business was growing 20% per WEEK for two years so even as we knocked down problems the scale of business kept us busy. We considered it a huge success that we kept complaints and errors pretty much flat while growing that fast.